The 7 Steps to Expert Positioning

Marketing is a continuous battle. Every month you devise your plans, execute your strategy and look for victories small and large. Just when you think you have a good plan in place, a new method comes on the scene or an unwelcome competitor shows up unannounced. To win decisively, you need a secret weapon. That…

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Don’t Give People What They Want

   by  DonkeyHotey   When you’re getting marketing advice, a common refrain is “give people what they want.” If your market wants a gizmo, make a gizmo. Don’t make a widget and then sell it if the people want a gizmo. But popular blogger and best-selling author Seth Godin recently noted an even more powerful marketing…

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Leading Your Market by Thinking in Reverse

Traditional marketing says to look at the benefit your service offers and take that to the consumer. However, smart positioning says to begin by understanding how the consumer thinks about your service and then communicate. This is what we call “thinking in reverse.” To get your marketing program in gear, it’s important to communicate the benefits…

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In Marketing, Watch the Hole, Not the Donut

  One of my favorite activities is my “Daddy-Daughter Donut Date” with my six-year-old daughter Elliana. At least once a month she and I head out to the local donut shop for a yummy sugar-filled treat and some one-on-one time together. These are wonderful times to build memories as we block out the rest of…

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The Marketing Triad

Today I’m inviting you to set aside a couple of minutes to check out the single most important marketing framework that will ensure the success of your business. I call it The Marketing Triad. It’s a big part of our Expert Positioning Program and I’ve recorded a video to walk you through it. By implementing…

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The Alphabet Maze

How are you enjoying the marketing tips and strategies you’ve been learning? We’re just scratching the surface. You’ll get SO MUCH MORE each and every month when you are a Paperback Expert. But until then, enjoy these Midweek Marketing tips. Today, I want to share with you another key marketing strategy that we teach our…

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