If You Get Stuck Writing Your Book…

Writing a book is a dream. Writing a book is a nightmare. But now it’s time to wake up and get to work. You know how to write and publish your own book, becoming a recognized expert and credible authority. (And if you need more info, check out our online course at paperbackexpert.com/bootcamp.) Hopefully you…

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How to Retain Your Top Clients with Your Book

Client Book Signing Party The Retain stage involves retaining your current customers for life and stimulating referrals. One great way to accomplish this with your book is by hosting a book signing for your best clients. Invite them to a dinner or dessert reception at your office, then personally sign a copy of your book…

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How to Engage Prospects with Your Book

The second step is to Engage the prospect and turn them into a client. You need to establish processes and systems that bring people from hot prospect to satisfied client. If They Walk Through Your Door… …they should get a book. One of our clients, Mike Davidson of Parkway Automotive, gives a copy of his…

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How to Attract New Clients with Your Book

In one way, publishing a book is its own reward. You get to hold it in your hands, feel the cover, read your own words. You gain personal fulfillment. But when you distribute your helpful book to people who need it, your sense of fulfillment multiplies. Authoring a book is great, but marketing yourself with…

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