Jay Mooreland’s Story: Your Book Will Skyrocket Your Credibility

Picture1Jay is a behavioral economist and financial advisor. He specializes in teaching investors the hidden emotional biases that affect their investment decisions. When he approached us, he’d just finished a nationwide speaking tour. But he was getting ready to launch a coaching program for financial advisors and desired to convey his credibility better.

We helped Jay publish The Emotional Investor: How Biases Influence Our Investment Decisions…and What You Can Do About It. His book was an instant hit, with companies like Charles Schwab purchasing copies in bulk to give to their employees.

Now Jay is using his book to enroll more financial advisors into his coaching program. Every time he speaks, he promotes his book to boast his credibility. The advisors who hear Jay speak know that his coaching will help them grow…because he’s a published author.