LATEST POST

David Lukas’s Story: Your Book Will Electrify Your Audience

David is a financial advisor who had hosted his own weekly radio show for over 4 years. But although he had a dedicated listening audience, far too few were taking the next step and contacting him. We published David’s book Whose Future Are You Financing? What the Government and Wall Street Don’t Want You to Know. As…

Continue Reading →

Tony Smith’s Story: Your Book Will Showcase Your Expertise

Tony has a very unique business. He’s one of only a handful of people in the entire nation who know how to train police K-9 units. But Tony was looking for a better way to showcase his expertise to the police departments that approached him. We published Tony’s book The Police K-9 Unit: The Comprehensive…

Continue Reading →

Lee Welfel’s Story: Your Book Will Magnetize Your Prospects

Lee is a bank vice president and mortgage loan expert. He has a unique approach to mortgages that saves his clients thousands of dollars over the long term. But Lee wanted to increase the flow of prospects who were magnetically attracted to him. Additionally, he felt he was spending an inordinate amount of time explaining mortgage…

Continue Reading →

Jay Mooreland’s Story: Your Book Will Skyrocket Your Credibility

Jay is a behavioral economist and financial advisor. He specializes in teaching investors the hidden emotional biases that affect their investment decisions. When he approached us, he’d just finished a nationwide speaking tour. But he was getting ready to launch a coaching program for financial advisors and desired to convey his credibility better. We helped…

Continue Reading →

Brad Pistole’s Story: Your Book Will Revolutionize Your Marketing Strategy

Brad is an Ed Slott Master Elite IRA Advisor based out of Ozark, Missouri. He’s an accomplished marketer who has been on radio and television for years. But Brad knew he could do more. Authoring a book was the missing weapon in his marketing arsenal. We published Brad’s book Safe Money Matters: Finding Safe Harbor…

Continue Reading →

Case Study: Sam Sellers Outflanked His Competitors with His Book

Sam knew this was going to be a tough appointment. He had sat down in the prospect’s living room, only to realize that multiple competitors’ brochures were already sitting on her coffee table. She was shopping around, and making sure he knew it. But everything changed when Sam handed her a copy of his book,…

Continue Reading →

Case Study: Mike Davidson Boosted Business with His Book

Mike Davidson is the owner of Parkway Automotive Services in Little Rock, Arkansas. He has run Parkway for almost 20 years now, and has been in the automotive repair industry for over 35 years. Mike is a prolific marketer who has tried and tested almost every marketing medium imaginable. In fact, you might say he’s…

Continue Reading →

If You Get Stuck Writing Your Book…

Writing a book is a dream. Writing a book is a nightmare. But now it’s time to wake up and get to work. You know how to write and publish your own book, becoming a recognized expert and credible authority. (And if you need more info, check out our online course at paperbackexpert.com/bootcamp.) Hopefully you…

Continue Reading →

How to Retain Your Top Clients with Your Book

Client Book Signing Party The Retain stage involves retaining your current customers for life and stimulating referrals. One great way to accomplish this with your book is by hosting a book signing for your best clients. Invite them to a dinner or dessert reception at your office, then personally sign a copy of your book…

Continue Reading →

How to Engage Prospects with Your Book

The second step is to Engage the prospect and turn them into a client. You need to establish processes and systems that bring people from hot prospect to satisfied client. If They Walk Through Your Door… …they should get a book. One of our clients, Mike Davidson of Parkway Automotive, gives a copy of his…

Continue Reading →

Page 1 of 10