How to Engage Prospects with Your Book

The second step is to Engage the prospect and turn them into a client. You need to establish processes and systems that bring people from hot prospect to satisfied client. If They Walk Through Your Door… …they should get a book. One of our clients, Mike Davidson of Parkway Automotive, gives a copy of his…

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How to Attract New Clients with Your Book

In one way, publishing a book is its own reward. You get to hold it in your hands, feel the cover, read your own words. You gain personal fulfillment. But when you distribute your helpful book to people who need it, your sense of fulfillment multiplies. Authoring a book is great, but marketing yourself with…

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Every Author Must Know These Online Publishing Basics

Did you know that it’s easy to get your book in the world’s largest bookstore? That’s because the world’s largest bookstore isn’t a physical location. It’s a website. Amazon.com. Amazon actually started out as The World’s Largest Bookstore. Only after they establish themselves did they expand. Now you can get basically anything you want off…

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How to Choose a Printer for Your Book

A few short months from now… The box has finally arrived! You feel like a kid on Christmas morning. You tear off the wrapping paper, open the flaps, and grab what’s inside. A copy of your very own book. With your name on the cover! And your words inside! Your staff gathers around, each one…

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How to Convert More Callers to Clients (without spending more on advertising)

By Michael DeLon »Free NTL webinar May 25 — see below!« Your #1 problem is not “getting more leads.” You generate leads from advertising. The phone rings and you capture their information in your intake system. Then you follow up with them relentlessly. Why are you not converting more callers to clients? Why aren’t you making…

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The Most Common Book Cover Design Mistake

The most common book cover design mistake is not being detailed. When you send specifications about your cover to a graphic artist, be very detailed. List out all the information they could ever need—and then some! Create a one- to five-page Word document containing everything the graphic artist needs to know. Include stock photos you…

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How to Choose the Perfect Cover Designer for Your Book

Scrolling through the candidates for your cover design job, you must narrow them down to just one. How should make that decision? Here are some criteria. Portfolio Quality Check out the graphic artists’ portfolios. Here they display previous work that they believe is worth showing off. If a graphic artist’s portfolio is not impressive, you…

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The 3 Best Places to Find Graphic Artists Online

Where did you have your business cards printed? We are willing to bet it was not your home printer. Nor was it Walmart. Instead, you probably hired a professional print shop to produce your business cards. Why? Because quality matters. The contacts and prospects who get your business card can distinguish between amateurish work and…

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How to Design Your Back Cover, Part 2

Principle #3: Do Not Forget the Spine The spine is easy to forget. Thankfully, it is also easy to set up. Just include the title, perhaps the subtitle, and your name. The publisher’s logo may finish the spine up at bottom. Principle #4: Choose the Best Cover Finish Before (I) Michael authored my first book,…

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How to Design Your Back Cover, Part 1

When you hand your book to a prospect, the back cover is second in importance only to the front cover. Typically, people glance at a book’s front cover then quickly turn to the back cover—because most front covers take only a few seconds to read. Back covers tend to be much more full of text,…

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