The Five Book Cover Categories

They say, “it is what on the inside that counts.” That may be true, but like it or not people will judge your book by its cover. In the Disney Channel show Phineas and Ferb, two young genius brothers build crazy contraptions while their older sister Candace tries to “bust” them, always unsuccessfully. In one…

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How to Hire the Right Formatter

Consider hiring a professional to format your book’s interior. You should be able to hire a solid layout artist for $250 to $500, depending on your book’s length and the complexity of the layout. You can search for “layout artist” or “format artist” on freelancing sites to locate many candidates. It is amazing what a…

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Why You Need Formatting (and the DIY Option)

When I (Michael) published my first book On Marketing, I formatted it by myself. Using Microsoft Word, I tried to make the book look respectable. Figuring out all the intricacies was a pain in the neck, though it turned out okay in the end. Here is what the first edition looked like: But here’s a…

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How to Use Images Without Getting Arrested

“Okay,” you might be thinking, “I will just go to Google Images and find some stunning photos for my book.” No! Do not do that! You will get in big trouble. See, even though millions of images are available to see online, they are not available to use. Google Images is the art museum of…

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2 Reasons to Use Images (Why Words Aren’t Enough)

Purpose 1: Visual Appeal Images make your book look better. They break up long unbroken sections of text. They relieve the eye after staring at words for pages on end. In short, pictures make your book more enjoyable to read. Purpose 2: Clear Communication Images are not only for improving your book’s appearance. They can…

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How to Get Your Reader to Take the Next Step

[Author’s Note: This article is part of a series of posts drawn from our latest book, Book Writing Boot Camp. You will learn the publishing process from A to Z, with everything you need to know to author your own book.] You want your readers to do something after they read your book, right? It…

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How to Write an Author Bio People Will Actually Read

[Author’s Note: This article is part of a series of posts drawn from our latest book, Book Writing Boot Camp. You will learn the publishing process from A to Z, with everything you need to know to author your own book.] So you have finished writing your book. Do you think the last word of…

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How to Produce a Genuinely Helpful Table of Contents

[Author’s Note: This article is part of a series of posts drawn from our latest book, Book Writing Boot Camp. You will learn the publishing process from A to Z, with everything you need to know to author your own book.] The Table of Contents is really important. Someone who picks up your book to…

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The Problem with Endorsements

[Author’s Note: This article is part of a series of posts drawn from our latest book, Book Writing Boot Camp. You will learn the publishing process from A to Z, with everything you need to know to author your own book.] Endorsements are sentences or paragraphs from other people who have read your book and…

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Rapid-Fire Front Matter Tips

[Author’s Note: This article is part of a series of posts drawn from our latest book, Book Writing Boot Camp. You will learn the publishing process from A to Z, with everything you need to know to author your own book.] The rules distinguishing introductions, prefaces, and forewords are pretty hard and fast. You want…

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