You were invited by Steve Hoffman
Your Presenter: Michael DeLon
In this live demonstration you’ll see how to stand out from your competitors and become the go-to expert with your own book— without having to write a single word!
Wednesday, August 25 @ 3pm Central
Michael DeLon has presented across the nation on his specialist subject of credibility marketing for professionals who sell high-ticket products, services, or advice. His clients become bestselling authors (without writing a word), launch profitable podcasts, and use his proven marketing systems.
Michael lives in Little Rock, Arkansas with his wife and daughters. He works from his wonderful home office (and sometimes from his swimming pool) to increase his clients’ credibility and make it easier for them to close high-value prospects—without online funnels, paid ads, or anything else that's costly or complicated. (And if you'd like to do the same, he'll show you how.)
“This was by far the best thing that we've ever done. Anybody that's on the fence about this, seriously, the only reason not to do it is if you’re still struggling and you don't have enough money to do it. Otherwise, it's the best marketing money you could ever spend, hands down. I’ve bought a lot of systems over my days, but nothing that gives you the instant credibility of a well-thought-out book.”
“Since the book came out, I think it has really opened more doors. We're meeting tomorrow with a business owner who wants to partner with us. He bought my book, and now we're meeting with him, but he feels like he already knows us. I think that's the key: people get an opportunity to read your book before they meet you in person, so it opens doors for you. We've had a chance to do more speaking engagements.”
“I was in the $10 million range for many years. Last year, we wrote $40 million. The book certainly helped us. Because people would come in after a seminar, sit down, and say, ‘Listen, I read your book. I really liked it. I trust you. I want to do what you suggested.’ So we're in the appointment 5 minutes and taking applications. People used to never come back; that’s not happening anymore. Now they say, ‘Yes, yes, yes.’ We don’t get a lot of no’s anymore.”
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