Beta Testers Wanted for DFY Lead Magnet Program

(will sell for $5,000, currently 60% off)

Hi, Caleb DeLon here—I'm COO at Paperback Expert. We help business owners create books without writing a word. (We interview you and then write a manuscript based on your words.)

I'm beta testing a new service: "DFY Lead Magnet." It's a very short version of how we help biz owners create books: They speak, we write. The same process works for lead magnets. One meeting to decide on a topic + one meeting to record the content. We transcribe and polish.


The deliverable is a ~25-page guide that solves a “narrow but meaningful” problem for the target audience.

Ta-da, the biz owner has a brand-new lead magnet in about a week.

The standard price will be $5,000 (launches February 2025).

I've written these lead magnets for 15+ business owners so far. Since we're still in beta, I'm giving a significant discount to collect testimonials. The next 3 beta tester slots are 60% off (= just $2000).

That's it. No fancy sales page. Just the basic information. If you're interested, send me a connection request on LinkedIn with "lead magnet" in the note:

Connect w/Caleb on LI

Watch a 4-Minute Video on How It Works

Here's a Scribbled Visual of the Process

yep, that's my beautiful handwriting

Interested? Connect with Caleb on LinkedIn

Some People Liked It

"But the fact that I've been able to present it and have other people present it on my behalf has been beneficial. And the people that have responded to me have said, wow, this is a great thing. So it creates value. It creates confidence and credibility in our organization, which is absolutely fantastic."

– Andy Erskine, Andy Sells Businesses

Some More People Liked It