The Blog

The Recommendation Roadmap: How to Get More High-Quality Referrals with Your Book

Do you know the best way to get referrals for your business? One of the best ways to get referrals is, of course, to ask for them. But how do you do that effectively?We teach a structured approach cal

From Stranger to Trusted Advisor: The Power of a Book in Building Business Trust

How do you move from being a stranger to a trusted advisor? That's a transition you really need to make if you're going to position yourself properly, build trust before you meet, and generate more cl

How One Business Owner Made $10,000 from His Book—Before It Was Even Published

Would you like to know how to generate $10,000 with your book before it's even published? That's exactly what Tom Ruwitch was able to do. Tom is a client of ours, a dear friend of mine, and an expert

How to Build Instant Credibility and Attract Clients—Without Writing a Book (Yet!)

What can you do if you're not ready to create a book yet? Here’s another option for you. It's called a high-value lead magnet. A lead magnet is something you primarily place on your website, though yo